All ideas start with finding and defining a problem worth solving. To help you work out if it is a problem worth solving, you need to ask yourself the most important question: “what would happen if this problem was solved?” If the answer is, nothing much really, then it’s probably not worth time exploring.

This session is all about finding & defining the best problem to solve now.

Once you’ve defined the problem it’s time for the fun bit, coming up with potential solutions that could fix the challenge.

In this session, you’re going to do something a little bit different - you’re going to “Remix the Solution” using inspiration from innovative sustainability startups.

Your business case is most likely going to be the part of your pitch that will get the most scrutiny. The Chief Product Officer at Adobe sums it up best; “It's not about ideas. It's about making ideas happen.”

How you make idea happen > What idea is.

It’s time for you to take the problem worth solving, your good enough initial idea and turn it into a plan to make it all happen and a case that justifies why someone should back it.

You have defined a problem, articulated a solution and built a business case. What’s next? Startups call this stage in their Cube journey, “Break My Solution”. It’s the place where you put your solution to the test and attempt to bust the assumptions you have made by asking the hard questions.

You have successfully made it to stage 5, the final stage of The Sustainability Remix journey; create your pitch. This is your opportunity to get across all the hard work you have put in over the last 4 stages.

Who knows where this pitch might take you?

Whether you were aware of it or not, throughout this journey you have been pitching. You will have been pitching to others at the early stages as you put forward a problem worth solving, articulating a solution, building a business case and crafting the overall concept.